Los Angeles InDesign User Group
So You Think You Know How to Set Type
Thursday, November 19, 2015
Typography is one of the most overlooked features of InDesign. Although we typeset every time we use the application, it’s very easy to take text for granted. InDesign can typeset text with great precision, but lacks the functional interface to help users take control of their type.
This meeting covers the most fundamental skill of typography: how to select, size and space a typeface. This skill is important, because knowing how to typeset text well is the best service that you can perform for your readers. Well-typeset text helps readers easily read and comprehend content; poorly-typeset text distracts and hinders them.
When you spend hundreds of dollars licensing a typeface from a foundry, the fonts you receive will be visually and functionally different from the other typefaces in your type collection. It therefore makes sense to spend a little time understanding what a typeface can do, and to learn what sizing and spacing settings will give you the most legible and readable text.
Because each typeface will need different sizing and spacing settings, it’s useful to know where to find the appropriate controls in InDesign. We’ll take a look at some of the application’s lesser-known typographic features—including the much-dreaded H&J settings—to help you better control how your text is typeset.
Knowing how to typeset well is an essential skill for any designer. Unfortunately this subject is rarely taught today: many design schools overlook it, assuming that students already have the knowledge. InDesign hides many of its critical typesetting controls, and the application also has poor default settings that many users don’t change.
Learning how to select, size and space a typeface will not only make you a better InDesign user, but will help you produce better page layouts and designs. Even if you only use Arial, Helvetica and Times Roman, knowing how to typeset with them well is worth attending this meeting.
About the Presenter
Andrew Keith Strauss is an Adobe Certified Training Provider who provides technical consulting, training and support on all aspects of publishing (print, digital, online and video) to his customers. He helped found the InDesign User Group in 2001. Andrew works with clients across a diverse range of industries, including Adobe Systems, Apple, Boeing, Condé Nast, Mattel, Ogilvy & Mather, Saatchi & Saatchi, S C Johnson, State Farm, TBWA\Chiat\Day and the Walt Disney Company. Visit him online at www.hangklip.net.
We will be meeting at a new location, dots SPACE, a shared work environment in Beverly Hills near the intersection of Wilshire and San Vicente. No, it's not the big huge building on the corner. It's adjacent to it on the north side. dots SPACE owner Yoann says that free parking is plentiful on the streets after business hours.
The person who travels the farthest specifically to attend the meeting will receive a 6 months subscription to InDesign Magazine. Value $30.00. You need to prove to us that you traveled farthest to attend this meeting. Having recently moved to the area from somewhere else won't cut it. Be prepared to show us indication of your current residence—perhaps a driver's license or a utility bill. Decision of the administrators of the Los Angeles InDesign User Group is final.