How to Fall in Love With Typography
Ellen Lupton
Baltimore, Maryland
Virtual
April 18, 2024
3:30-4:00 p.m. Pacific — Networking
4:00-5:45 p.m. Pacific — Presentation
Ellen Lupton wrote the classic textbook Thinking with Type. Researching the all-new third edition of this book meant questioning everything. What assumptions are baked into the English-speaking design vocabulary? How can type education become more forgiving? What stories lurk behind basic forms such as grids, capital letters, reverse stress, and typographic widows?
Thinking with Type, Third Edition drops in March 2024 (Princeton Architectural Press). This talk will offer some tips, tools, and insights for working with type.
About the Presenter

Ellen Lupton
Ellen Lupton is a designer, writer, and educator. Her books include Design Is Storytelling, Graphic Design Thinking, Health Design Thinking, and Extra Bold. The third edition of her bestselling book Thinking with Type launches in March, 2024. She teaches in the Graphic Design MFA program at Maryland Institute College of Art in Baltimore (MICA). Her Instagram persona Type Mom (@ellenlupton) offers a humorous (but serious) take on type education. She is Curator Emerita at Cooper Hewitt, Smithsonian Design Museum in New York City, where her exhibitions included Herbert Bayer: Bauhaus Master and The Senses: Design Beyond Vision.