MATE, an AI-Powered Plug-In for InDesign Scripts, GREP and Repetitive Tasks

What if you could skip the tedious parts of working with InDesign and focus on what really matters? What if you could stop copy-pasting from ChatGPT? MATE is an AI-powered assistant that helps with scripting, GREP, and automation, making your workflow smoother and more efficient. It quickly becomes a habit—InDesign users start relying on it for even the smallest tasks and soon can’t imagine working without it. Learn how AI can simplify your daily tasks and why MATE is an essential tool for InDesign users.

What you will learn:

• Experience the magic: just ask MATE and it does the boring work for you.
• Automations and even small optimizations have a huge impact on work done in InDesign.
• MATE handles GREP. Simply let it create the patterns for you.
• Script coders: let MATE handle the basics so you can focus on the fun parts.
• MATE becomes a habit—users get used to it so quickly that they don’t want to work without it.

About the Presenter

Eugen Pflüger

Eugen studied Interactive Design, co-founded a design studio for interactive, coded Flash games and iPhone apps, and launched a hardware startup for smart plugs. He has specialized in product and software design. He works as Head of Product Extensibility at CI HUB.

Eugen Pflüger has been developing plugins for creatives since 2018 that not only offer practical tools, but also serve as a testing ground for innovative UX and AI concepts. His goal is to empower creatives to achieve results that would otherwise require complex code. MATE is his latest plugin series that acts as a super power for InDesign users and boosts their workflows.

His other plugins are Arranger, OMATA, and MATE. They are mostly available for InDesign, Illustrator, Photoshop, Adobe Express, and Figma.

He is an Adobe Community Expert and was named Creative Cloud Developer Champion by Adobe.

Learn more about Eugen and his projects on OMATA Labs, LinkedIn, and Discord.