The Art of Org Charts
Julie Shaffer
Granbury, Texas
Virtual
September 21, 2023
3:45-4:00 p.m. Pacific — Networking
4:00-5:45 p.m. Pacific — Presentation
In this immersive presentation Julie Shaffer guided attendees through the essentials of crafting compelling org charts, enabling all to communicate complex hierarchies with clarity and efficiency.
We will dive deep into the intriguing history of organizational charts, discover the design principles that resonate with audiences, explore an array of chart variations, and harness the automation capabilities of InDesign styles and data merge. Say goodbye to manual chart creation and embrace a seamless process that allows you to produce dynamic, data-driven charts in a fraction of the time.
This isn't just another presentation; it's an opportunity to transform your design approach and become a master of visual storytelling. Don't miss this chance to unleash your creative potential and revolutionize how you convey information through the art of org charts.
Learning Objectives:
1. Understanding the Historical Evolution: Delve into the fascinating history of organizational charts, tracing their evolution from the Industrial Revolution to modern-day applications.
2. Design Principles for Effective Organizational Charts: Explore the key design principles that underpin successful organizational charts. Learn about hierarchy, layout, color choices, typography, and other essential elements that contribute to creating clear, professional, and visually engaging charts.
3. Exploring Chart Variations and Styles: Discover the versatility of organizational charts as we explore various types and styles. From traditional hierarchical structures to matrix and flat designs, learn how to adapt charts to suit different organizational needs and communication contexts.
4. Automating Chart Creation with InDesign Styles and Data Merge: Streamline your chart creation process using Adobe InDesign's powerful style functionalities. Discover how to create and apply styles consistently, ensuring a cohesive and professional look throughout your charts.
This session is designed to equip you with the knowledge and skills necessary to create impressive organizational charts efficiently and effectively. Don't miss this opportunity to master the art of org charts!
About the Presenter
Julie Shaffer
Julie Shaffer, FSMPS, CPSM, is passionate about helping users maximize Adobe design tools to expedite content layout without sacrificing good design. Julie is an Adobe Certified Instructor for Creative Cloud Design & Layout Solutions, a Fellow and Certified Professional Services Marketer through the Society for Marketing Professional Services (SMPS), an award-winning designer, and a regular contributor to CreativePro Magazine (formerly InDesign Magazine). She has spent more than two decades actively honing her skills, primarily through marketing for professional services firms.
In 2012, Julie founded Shaffer Creative to offer marketing consulting, training, and creative design services to help firms win work. When she’s not creating projects or collaborating with her team of marketers, you can find Julie hanging out with her family, friends, and two rescue dogs. Or, you might spot her getting creatively inspired—camera in tow—in some far-reaching locale, preferably one with a beach, mountains, interesting architecture, or… well, basically anywhere.
