Typography, OpenType and InDesign
Andrew Keith Strauss
Los Angeles, Califirnia
8000 Sunset Center
8000 Sunset Boulevard
Los Angeles, California
March 15, 2012
7:00 – 10:00 p.m.
F. Scott Fitzgerald Meets the Los Angeles InDesign User Group
Next month’s meeting will be held on the Sunset Strip at 8000 Sunset, which also happens to be the address in Los Angeles 90046. 8000 Sunset sits on the same spot where the legendary Schwab's Pharmacy once stood. In the movie Sunset Blvd, William Holden's character calls Schwab's Drug Store "headquarters; a combination office, coffee klatch, and waiting room" for Hollywood writers. And so it was. F. Scott Fitzgerald had a heart attack there in 1940 while buying a pack of cigarettes. Songwriter Harold Arlen wrote "Over the Rainbow" by the light of the Schwab's neon sign. Charlie Chaplin and Harold Lloyd used to play pinball in the back room. And the rumor still persists that Lana Turner was discovered at Schwab's, but it isn't true. Schwab's was closed in 1986 and replaced by 8000 Sunset a decade later. First F. Scott Fitzgerald. Now the Los Angeles InDesign User Group.
This Month’s Topic: Typography, OpenType and InDesign
Lettering is the heart of graphic design. In the past century the tools used to produce fine typography have changed dramatically. Even in the digital era, the underlying technology of type has improved well beyond the needs of most designers. At this meeting you will find out about the latest typographic functionality in InDesign.
Among the topics we’ll be covering are:
- Technological standards, including Unicode, OpenType and the Adobe Type Engine
- InDesign’s typographic features, especially the most useful ones that are hidden in plain sight
- Typefaces and type foundries, including some new designs and the independent foundries and type designers that produce them.
8000 Sunset
8000 Sunset is located at, well, 800 Sunset, Los Angeles, CA 90046 on the corner of Crescent Height Blvd. It’s a huge round shopping center located across the street from Greenblatt’s and the Laugh Factory. Both Virgin Megastore and the Sunset 5 movie theaters used to be located here. There is underground parking with validation from any of the vendors upstairs including Starbucks.
The Community Room is located on parking lot level P-1 in the northwest corner of the building. If you drive, enter the parking lot from either Laurel or Crescent Heights. If you don’t, take the singe elevator from plaza level to P-1 and go right.
Agenda
7:00 p.m. - Meet and greet
7:30 p.m. - Welcome and announcements
7:45 p.m. - Presentation (with mid-presentation break)
9:45 p.m. - Raffles
10:00 p.m. - Goodbyes
Silent Auctions for Out-of-Town Events
Two lucky LAID members will receive registrations to the TYPO Conference in San Francisco, April 5-6 ($600.00 value) and the HOW Design Conference in Boston June 22-25 ($1295.00 value). We had originally planned to add them to our regular raffles. But since both conferences require availability and air travel, what’s the chance that the raffle winner would be able to take advantage of the prize? So we have been thinking that for these two items, silent auctions might be better. The auction for TYPO will close at the end of the March meeting. The auction for the HOW conference will close at the end of the May meeting. By the way, we are an official sponsor of the TYPO conference. If you want to see our name and logo somewhere other than our own website, go here and scroll down: TYPO Conference Sponsors
Raffle Prizes
SOFTWARE: one eDocker product. Value to $995.00
Your choice of ONE of the following: eDocker2, eDocker Tablet Publisher
SOFTWARE: one Adobe CS5.5 product. Value to $699.00
Your choice of ONE of the following: InDesign CS5.5, InCopy CS5, Illustrator CS5, Dreamweaver CS5.5, Flash Professional CS5.5, Flash Catalyst CS5.5
SOFTWARE: Markzware product. Value to $399.00
Your choice of ONE of the following: Q2ID plugin, ID2Q, PUB2ID, PageZephyr, FlightCheck
3-MONTH SUBSCRIPTION: Fotolia. Value $349.00
50 high resolution photos or vector images per month for three months. (two raffles)
3-MONTH SUBSCRIPTION: Stock Layouts. Value $299.00
Full access to the entire Stock Layout template library for three months.
SOFTWARE: Font Agent Pro and Smasher bundle from Insider Software. Value $149.90
SEMINAR: InDesign Seminar in Los Angeles taught by Chana Messer on April 12, 2012 from Mogo Media. Value $149.00
3-MONTH SUBSCRIPTION: Lynda.com. Value $112.50
Full access to all Lynda.com online training courses for three months including their new Muse course.
SOFTWARE: Suitcase Fusion 3 for Mac from Extensis. Value $99.95
SOFTWARE: TypeTool 3.1 for Mac from FontLab. Value 99.00
SOFTWARE: Font Creator 6.5 from High-Logic. Value $79.00
PUBLICATION: InDesign Magazine. Value $69.00
FONT: Basalt from Stone Type Foundry. Value $54.00
BOOK: Photoshop Down & Dirty Tricks for Designers by Corey Barker (New Riders). Value $49.99
SOFTWARE: TypeDNA. Value $49.00
BOOK: Adobe Type Library Reference Book, 4th Edition (Adobe Press). Value $35.99
BOOK: The Non-Designer’s InDesign Book by Robin Williams (Peachpit Press). Value $27.99
BOOK: “Joshua Tree” (Émigré). Value $24.95
T-Shirt: Otis College of Art and Design. Value $23.00
BOOK: “Departures: Five Milestone Font Families by Émigré” (Émigré) (This is a book about fonts, not fonts themselves.) Value $14.00
Discounts
Special type and font related discounts this month:
High-Logic
House Industries
Typotheque
Thank You to our Sponsors
Adobe
eDocker
Émigré
Extensis
Fontlab
Fotolia
High-Logic
House Industries
HOW Design Conference
InDesign Magazine
Insider Software
Lynda.com
Markzware
Mogo Media
TypeDNA
Stock Layouts
O’Reilly Press
Otis College of Art and Design
Peachpit Press
Stone Type Foundry
TYPO Conference
Typotheque
About the Presenter
Andrew Keith Strauss
Andrew has all the initials—ACTP, ACI, ACE, CTT—which basically means that Adobe has decided the guy is an expert and knows what’s doing. He is a cofounder of the Los Angeles InDesign User Group as well as the InDesign User Groups in New York and Chicago. When Adobe first released InDesign in 1999, they called Andrew to assist in moving their major customers from Quark to the new program.
Andrew Keith Strauss is an Adobe Certified Training Provider who provides technical consulting, training and support on all aspects of publishing (print, digital, online and video) to his customers. He helped found the InDesign User Group in 2001. Andrew works with clients across a diverse range of industries, including Adobe Systems, Apple, Boeing, Condé Nast, Mattel, Ogilvy & Mather, Saatchi & Saatchi, S C Johnson, State Farm, TBWA\Chiat\Day and the Walt Disney Company. Visit him online at www.hangklip.net.
